After a flurry of backlash, YouTube has finally taken action against disgraced vlogger Logan Paul.
The company announced on Wednesday that it will remove Logan Paul’s YouTube channel from Google’s preferred ad program, which means less ad money in Paul’s pocket from his channel with over 15 million subscribers.
Additionally, YouTube seems to be cutting as many ties as possible with the vlogger, canning the YouTube Red movie The Thinning: New World Order, which was slated to star Paul. The film was a sequel to the 2016 YouTube Red Movie, The Thinning, according to Polygon.
“In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred. Additionally, we will not feature Logan in season 4 of ‘Foursome’ and his new Originals are on hold,” a YouTube spokesperson said in a statement.
Paul came under heavy backlash earlier this month when he released a vlog which showed him discovering the dead body of a man who died by suicide in Japan’s Aokigahara forest. After a botched apology, Paul announced he would be taking a break from his daily vlogs “to reflect.”
The controversy sent Paul straight to the spotlight, which unearthed other offensive behavior and potentially racist tweets. The video also prompted intense pressure on YouTube to hold its prestige creators, such as Paul, responsible for their behavior.
While this may hurt Paul’s pocket, his mostly tween and teen fans have continued to support him and defend his actions. Paul even had to ask them to stop defending the suicide video he posted in one of his apology videos.
PewDiePie, the most subscribed YouTuber with over 59 million subscribers, suffered a similar fate after being criticized for making anti-Semitic jokes. YouTube cancelled Season 2 of his YouTube Red show, Scare PewDiePie, and also removed him from its preferred ad platform.
Google Preferred places top-paying ads from brands onto its more trafficked channels.
“By taking advantage of Google Preferred, brands get access to among the top 5% of content on YouTube, reach the highly coveted 18- to 34-year-old audience, and receive the measurement results they need to maximize the impact of their campaigns,” the product description site reads.
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